Use These 3 Tactics to Get the Winning Bid in Real Estate

Bidding wars can be ugly, nasty things – but with the right tactics, you can come out a winner without having to double your offer. Welcome to basic training – today, you’ll learn how to navigate the obstacle course that is a real estate bidding war and come out on top. Put these three strategies to use and you’ll easily win the home of your dreams.

  1. Offer to Pay the Deposit in Cash

It’s not usually wise to make a down payment in cash, but paying cash for the deposit is a brilliant strategy that will put you first in line for your new house. One major reason why homes don’t sell is that the buyer didn’t get approved for financing – and that inconveniences the seller. Paying your deposit in cash proves your reliability to the seller, and it means the seller gets paid faster.

  1. Add a Personal Touch with a Letter

Want to get a completely unfair advantage over other buyers in your neighborhood? Make your offer personal by writing the sellers a heartfelt letter. Marketing professionals know that emotional experiences are highly persuasive, and a personalized hand-written letter shows that you care.

For maximum effect, do a quick Google search on the sellers and look for common threads. Do the sellers have a child in college? Talk to them about your college-aged son or daughter and what program they’re taking – it may sound cliché, but a little bit of bonding really does go a long way.

“Escalate” the Situation with an Escalation Clause

When most buyers write up their formal offer, they simply name a price and that’s it. But you can set yourself apart from other potential buyers by including an escalation clause in your offer.

An escalation clause is a piece of a real estate contract that increases your offer in the event that you get outbid. An escalation clause usually lists your original offer, the amount by which you’re willing to beat other bids if you get outbid, and the maximum amount you’re willing to offer in the event that there are multiple offers. Escalation clauses are usually best used when you know that there will be a one-day review of all offers or when you’re anticipating multiple offers – otherwise, it may compromise later negotiations.

Bidding wars aren’t ideal, but they are a reality of the real estate market – especially in competitive areas where it’s the norm to see multiple offers on a house. But with these tactics, you can outgun competing bidders and come out with the house you’ve always wanted.

I will make sure you put yourself in the best position for a winning bid.

Maria Lopez
RE/MAX Advance Realty
(305) 467-0774
MLopez5020@gmail.com

 

4 Ways to Increase the Number of Offers You Get

Selling a house in a slow market is like playing the world’s worst waiting game. But for sellers who want to make a deal quickly, there are ways to boost your offers and close a bid in short order – even if the market isn’t that hot. If you’re struggling to sell your home, try these four strategies to boost buyer interest and start bringing in offers.

  1. Choose an Agent with Strong Marketing Skills

In a slow market, your choice of real estate agent may make or break the sale. When there simply aren’t that many people looking for homes, you’ll need to make a strong case for why your home is the ideal choice. And that means you need a great marketing campaign.

Look for an agent that has a marketing presence and appears to keep their ear to the ground when it comes to the real estate world.

The right agent can implement a great marketing strategy to line up buyers all the way down the street.

  1. Invest in Great Staging and Curb Appeal

In a slow market, you need to offer as much value as you can – and that means making your home look amazing. A fresh coat of paint can do wonders for your décor, while a professional staging can make your home more appealing to potential buyers. You can quickly boost your curb appeal by painting your door, installing some outdoor light fixtures, or adding pieces of outdoor art like birdbaths and sculptures.

  1. Price Your Home Around the Median

Of course, you want to get the highest price you can for your home, but keep in mind that in a slow market, there’s a limit to how much you can reasonably ask for. Overpriced houses tend to sit on the market for quite a while, so talk with your real estate agent to see whether your home is overpriced. Ideally, your home should be around the median figure of what’s considered fair market value.

  1. No Immediate Interest? Cut the Price Sooner Rather than Later

Even if you’ve done everything right, you may not see immediate interest in your home – and if that’s the case, you’ll want to address the problem sooner rather than later. The longer a house sits on the market, the less likely it is to sell, as people may start to think there’s something wrong with the house. If you’re starting to come up on the average sale time without any offers, talk to your agent about cutting the price.

Selling your home in a slow market isn’t easy, but it is possible. With the right strategy, you can bring in the offers and find a buyer.

Let me know if there is anything I can do to help you sell your home.

Maria Lopez
RE/MAX Advance Realty
(305) 467-0774
MLopez5020@gmail.com